Towards sustainable coaching

Towards sustainable coaching

For me coaching is about helping people to reach their full potential. Looking back on my own career, I wish I had had a coach in my twenties to help me discover what I was good at, and decide what I really wanted to do. It wasn’t until my early thirties that I began to realise that I am a good communicator, and that I know how to help people learn and grow. Most people have the answers to their challenges within them, and can be helped to discover them. Nancy Kline, who has inspired me and countless other coaches, puts it like this: “Remember the brain that contains the problem probably also contains the solution”.

Discovering purpose

I also believe that coaching can be about more than skills development, or problem solving. Coaching conversations can help us to become more aware of who we are, and what matters to us most deeply. Coaching can help us to become our authentic selves. How can we expect anyone to follow us if we don’t know who we are? Coaching is a way to find out how we can make a difference to our organisations, our friends, family and communities.

“Edward is a wonderful coach. He is very focused and encouraging and is wonderful to brainstorm with. By the end of each coaching session, I have a clear plan for what to do next, and how. I also feel more confident about the way forward. I can more than recommend Edward as a coach. Oh, and btw, by now I have found a new job, thanks to Edward’s help and support with the process!” — Nadejda Loumbeva, Advisor Knowledge and Learning HELVETAS Swiss Intercooperation

Who do I work with?

I work with a wide variety of people including recent graduates, middle managers and CEOs. So far I have been asked to work on a broad range of topics including business development, how to lead and manage a team, changing career, interview preparation, and difficult conversations at work.

What I look for in my clients

What I look for in the people I coach is curiosity, open-mindedness, and commitment to working on whatever your challenge or dilemma happens to be. I’m proud to have been a mentor with the Cherie Blair Foundation where I learned how to coach online.

What is it like to be coached by me?

A typical coaching contract involves six meetings, lasting an hour and half to two hours.

What I offer as a coach is:

  • Respect and concern for you as an individual
  • Quality listening skills
  • Openness and authenticity
  • Time and space for you to think
  • Incisive questions and observations
  • Curiosity and playfulness

In 2012-2013 I took the Advanced Practitioner Diploma Programme at the Academy of Executive Coaching (AoEC) . This turned out to be a profound learning experience that impacted on my whole approach to training and facilitation. If you would like to know more about what I learned on the AoEC programme, please read my blog about becoming a coach.

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